Behavior Change

The global world is changing faster than ever. We are faces with constant requests to adapt and change behaviour. The challenges is that the human mind has not changed accordingly. We still operate as tribe people with a stone-age brain dominated by instinctive reactions and unconscious bias. The unconscious mind is dominating about 90% of our behaviour and decision making. We can rationality understand the need to change our behaviour to create a more equal and inclusive world for all people, but we will still act in ways that reproduce inequality. You will learn about the human mind and how to apply behavioural insights. You will learn how to design interventions to promote behavioural, cultural, and systemic change.