Giulia has always been passionate about human behavior. She started her journey in the fashion field, since she perceived it as an expression of people and a cultural movement. Since she has very strong humanist beliefs, she struggled a lot to find new ways of going on in the field, in a more ethical and meaningful way and this led her to explore a new field, branding; she believes that through branding, concepts can be applied to brands.
Giulia believes social reformation always starts from the individual. She is looking for a life with purpose, where what she gives to the world and the contribution for the others is her reason to be. She would like to apply her beliefs and ideas to her professional career, putting together brands for social development.