Luiza was born in Belo Horizonte, Minas Gerais, Brazil. She holds a degree in Public Relations at Pontifícia Universidade Católica, a Post-Certificate in Business administration at Fundação Dom Cabral, and and MBA in Marketing and Communication at Pontifícia Universidade Católica. In the past 10 years, as CEO of Potti Romã Intimates, she focused on acting on Potti Romã’s purpose: to connect women to their essence through entrepreneurship and self-esteem. She is also Co-Founder and Marketing Director at GoOut Experience that organizes national and international adventure expeditions.
Luiza believes that the Social Innovation Management program will be the opportunity to take her professional career to a whole new level, helping her to become more engaged with global issues and part of an invaluable network to change the status quo.