Originally from Sao Paulo, Luiza graduated as an industrial engineer at Universidade de Sao Paulo and worked in the commercial area of a Brazilian company called Promon Engenharia. After 3 years working at Promon, she got married and moved to New York, where she did an AAS program in Fashion Marketing at Parsons, The New School. During this time, Luiza was trying to find her real professional passion. In 2013, she returned to Brazil.Back in her hometown, Luiza started working in the fashion industry for a company called Morena Rosa. While working on the children's brand, she was able to deal with people from many different backgrounds. This was when she realized that her real target was making connections with others. Her entrepreneur side was beating for something new and meaningful. So Luiza quit her job at the end of May 2015. Now, she wants to find her path through connecting with people and she intends to change her social environment in significant ways.