Siri works with Brand Innovation using design thinking methods and the brand as a steering tool for creating new services, experiences or products. She leads teams through creative processes, guiding them to be open to the process and to trust the unknown future. She received her BFA in Product Design from Parsons The New School for Design in New York City. As an industrial designer she values an aesthetic approach to the process. She was a participant in Norway’s largest innovation pilot, developing business models and sustainable income sources for the Norwegian Red Cross. In Norway she worked on several large brand and identity projects, co-hosted the Oslo edition of DAA – Design-led Innovation For Active Aging on Welfare Technology, aiming to find solutions for Europe’s growing elderly population and continues to develop product solutions for the elderly. Siri continually explores her passion in helping people reconnect and trust in their own creativity.